Fujifilm Introduces The Instax Square Sq6

Brand new analogue instant camera will allow photographers to capture the everyday, in the most memorable way.

FUJIFILM Corporation (President: Kenji Sukeno), today announces the release of the instax SQUARE SQ6 (‘SQ6’), the brand new SQUARE format analogue instant camera. This sleek and sophisticated instant camera takes on many features from the popular instax line-up, together with some exciting new additions. Its various shooting functions, simple yet stylish design, beautiful square format photos and portable size makes it the perfect instant camera to compliment any style and everyday use.

The instax SQUARE SQ6 will hit the shelves on the 25^th May 2018 with a RRP of €140 and comes in three unique and striking colourways; pearl white to suit any style, blush gold for an elegant touch and graphite grey for a cool and calm feel. It is the first SQUARE format analogue instant camera from instax, and the perfect accessory for capturing those real, un-edited and truly one-off moments.

The SQ6 has a variety of functions for everyday use. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to Selfie-Mode and the settings will be adjusted to the optimum focus and brightness. There is also a selfie mirror attached to the side of the lens allowing you to check the shooting range.  There’s a tripod socket in the bottom of the main unit, so group photos using the timer function can be easily taken. To enhance creative photography, the camera has three further modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos.

The instax SQUARE SQ6 also comes with three colour filters, which attach to the flash. The filters allow photographers to add purple, green and orange overtones to their individual shots, instantly changing the atmosphere and mood of an image.

The instax SQUARE SQ6 combines the following key features;

• Auto Exposure Control – This function enables the photographer to capture photos in dark or night scenes. The high-performance flash automatically calculates surrounding brightness and adjusts shutter speed to brighten both the subject and background.
• Selfie Mode / Selfie Mirror – Making sure you always capture your best side, the SQ6 includes a popular Selfie Mirror from the mini 9 to assist when taking a self-portrait. The camera also automatically adjusts brightness and focal length to set the camera up for the ideal selfie.
• Double Exposure Mode – Taking this popular function from the Mini 90, the SQ6 allows users to get creative with their everyday and superimpose two different images in one frame.
• Lighten/Darken Modes – Creatively adjust the exposure of the shot with these modes to either create a low-key, normal or high-key effect; giving photographers three lighting options.
• Landscape / Macro modes – To be able to make the most of the cameras combined functions the SQ6 has a landscape and macro modes to adjust depending on your photo opportunity to ensure the camera is optimised for every shot; close range or in the distance.

FUJIFILM will also introduce the brand new instax SQUARE film BLACK border, due to be available from 25^th May 2018. instax photographers can now enjoy shooting with a new black border print that emphasizes both the vividness and contrast of photos.